DESTINATION FOR
THE NEW MASCULINE

DESTINATION FOR
THE NEW MASCULINE



WHAT WE ADVOCATE FOR 

a space free of
restrictions and
stereotypes, one that
celebrates strength in
tenderness, and
bravery in
vulnerability -
anchored in personal
care.

 

in an ever-evolving world, it's time we break free from the
confines of our societal-imposed constructs. We define who we
are based on our own terms
in an ever-evolving world, it's time we break free from the
confines of our societal-imposed constructs. We define who the
are based on our own terms.
in an ever-evolving world, it's time we break free from the
confines of our societal-imposed constructs. We define who we
are based on our own terms.

 

WHAT WE DO 

WE’RE REIMAGINING GROOMING: AN ECOSYSTEM BUILT AROUND A DAILY PRACTICE OF SELF-CARE AND SELF-CREATION FROM THE GROUND UP.

WHY? BECAUSE FEELING CONFIDENT IN OUR OWN SKIN, DRIV US TO
DO BETTER - TO BE BETTER, AND WITH THAT COMES AN INTUITIVE
EMBRACE OF WHO WE ARE FROM THE INSIDE OUT, AND THE
COURAGE TO SHARE THAT WITH THE WORLD. 

OUR DNA 

1. DARE TO SHARE

2. SELF-CARE

3. NO EXTERNAL VALIDATION

4. REAL COMPETITION IS PREVIOUS SELF

5. INCLUSIVITY